There's nothing novel about www.makeupalley.com - but that doesn't alter just how wonderful a site it is. Millions of product reviews, millions of worldwide readers and writers and the biggest cross-section of tried-and-testeds anywhere on the web. I've come to double-check it everytime I write a product review... and the truth always speaks volumes.
Before logging on and reading up, ensure that you always check the number of reviewers against the percentage of people who would buy again. The higher the percentage AND number of reviewers, the closer you'll get to finding a great product.
It's also worth checking MUA's Top Picks from time to time, to get an idea of which products are being consistently praised. Two of my favourites - MAC Fluidline and SK-II Air Touch Foundation - do very well indeed, despite the latter being expensive.
It's reassuring, in a very basic, humanistic way, to read reviews that reiterate your personal opinions and, even more so, to try something that has been proclaimed an 'HG' (that's Holy Grail in Makeup Alley speak) by the press, try it for yourself and hate it and then log on to see it denounced by hundreds of users too.
It's also fascinating for another reason. When something is really good, it's often universally acknowledged to be so. There are of course users on the site who get miffed when a recommendation doesn't work for them - again, proving that there are always exceptions - but on the whole, when a product lives up to its promises, the praise it attracts borders on fervent.
And given the amount of poorly performing products out there, that's just the way it should be.
2 years ago
