#143 Passion Project... or Cash Cow?

I've had a wee look behind the velvet curtains these past few weeks. Taking on more consultancy, and meeting up with a series of beauty insiders in pursuit of the very best pages for my magazine, I've had my aspirations deflated. Do you want to know who is behind most beauty brands? Two people. One's in a suit and the other's in a lab-coat (if you're lucky. If not, the other's in a suit too, flogging ready-made things over the internet, which get mixed together in a place where the labour is cheap, and no waiting). One pays, and one enables. But who brings the passion to the table? Unfortunately there are more brands than I could possibly name (even those little 'homegrown' varieties, that seem so much like happy endings), that were set up by business executives, investment bankers, financiers who had no knowledge of, or personal interest in, the actual meaning of a 'beauty product'. We know that every product makes a promise. It's an emotional thing. We pick it up, smell it, rub it in, wish for it to do all those things it says it will... because we're drawn into the story on sale. Whether you want to be the clear-skinned jet-setting businesswoman, or the ageing gracefully stay-at-home mother, the whisper is the same (I know what you want. I care about you. I will work for you. I promise.)

I've had my innocent little mind burnt before. Brands I'd held up as true reflections of a private passion were rather more pictures of filling gaps in gaping markets. And an entrepreneur whom I'd long admired - a household name, synonymous with changing the face of beauty retail - is by all accounts someone who cares not a jot for her people, but rather the glow you get after making all that green.

Don't get me wrong. I get 'business'. I also understand that there are some enormous brands out there that are producing very impressive ground-breaking science-led launches, and offering advanced skin solutions at affordable prices to those who'd otherwise remortgage their house to get the same benefits.

I'm also as driven to be successful as the next woman, but if my brand is all about passion, about a belief in doing something better, about providing a solution when there's none to be found, about working on something for my friends, my family... on making people feel good... I'd like to think I'd put my money where my heart is.

To this end I've taken on a rather lovely consultancy project that, of course, I'm unable to say anything about, suffice it to say, it's a big deal, promising great, affordable, green products with a host of exciting and interesting USPs... watch this space. Working with people who care, who get ill because they care, too much, is how I work to. If it matters, it ought to give you a belly-ache. That's just me.

But among this school of beauty sharks are some true, soulful, passionate people. I've been to lunch with them. We've shared secrets. They've made me smile. They get a bit too loud when talking about what matters, because, that's what really matters!

Geraldine Howard of Aromatherapy Associates

Tanya Kazeminy Mackay of Mama Mio

Rebecca Hopkins of Balance Me

Kathy Phillips of This Works

Imelda Burke of Being Content

Sarah Chapman, of Sarah Chapman Skinesis

Yes, good women all, with the goods to back it up.

# 115 Lippity Split

Anyone who regularly reads this blog will know that I'm a balm maniac. I'm not blessed with unflappable (or unchappable) lips, and come winter, my mouth is really put to the test. I'd been swapping between Prescriptives Lip Specialist Triple Action Therapy (now, ain't that a mouthful), Trilogy Everything Balm and Mama Mio Wonder-Full Balm when it became undeniably obvious that none of them were working. Fearing a case of the ol' overdoing it, I cut back to Prescriptives; a week later, when lips were chappier than a rodeo show, I tried Trilogy - this was better, but re-application seemed to be required every few minutes; then Mama Mio, which I'm convinced made my lips a lot worse (it seems better on dry body patches than lip-situated ones).

Despairing, and with a pout that just would not stop peeling, I emailed the Sisley PR. Two days later the Nutritive Balm arrived and just one day in, the chaps are healing nicely. I said I wouldn't fork out for this one (it's just SO bloody expensive and in such a little pot) - but I'm now entirely convinced that it's the best lip balm on the market by a very very long way. And other readers have concurred. Accept no substitute. (Oh and I also tried Nivea, Chapstick, Carmex & Suqqu).

And while I'm talking about poor substitutes, my recent trip into sulfate-free shampoos has come up against some problems. First bump in the road: Naked Shine Hydrating Shampoo. Nice smell, decent lather on the second wash (not on first), and not-bad levels of shine left on hair shaft... along with (*pet peeve alert*), a nasty, tacky residue along the scalp, where the product refused to rinse away cleanly (this was on outing 4 or 5).

So, the question - is there a decent, clean-rinsing, moisturising, calming & shine-boosting sulfate-free shampoo out there?

A friend has mentioned Louise Galvin - I tried her range many moons ago, so perhaps it's worth another shot. Another colleague swore by Frederic Fekkai's sulfate-free shampoo during her pregnancy - so we'll see how this fares too.

I shall feedback in good time - and in the meantime, do weigh in with your recommendations. My hair & I need you!