Sunday, 9 September 2007

#49 Get Fresh

There are two fantastic scent blogs on the net - and Both have highlighted the dearth of smart scents launching onto the fragrance market and mourned the new, easy, commercially-foolproof direction i.e. FRESH & LIGHT. So, we've got the new Dior Midnight Poison which bears no resemblance to the original ethos in that it's easy to wear and utterly inoffensive. We've also had Gwen's L.A.M.B offering and Kate's KATE - both of which are about as enigmatic as, well, Jordan - and her scent too for that matter. That's not to say that they're not wearable - personally I wouldn't, but it's your nose against mine - just that they're easy, but not in a chino and white shirt sort of way, nay, not in a breezy Sunday morning sort of way, but more in a sugary, foam shrimp sort of way. They're obvious, they're saccharin, they're... too tutti fruity. They're the equivalent of the Rosé wine that everyone and their aunt now seems to be drinking... rather than the smoky reds that will make you FEEL something. So, it's a good thing that Prada are taking the saccharin edge off the season with their Infusion D'Iris - a fat mix of earth, wood and flower that'll knock ten shades of crap out of the competition. Bravo Miuccia-cia-cia.

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