Monday, 5 November 2007

#55 O is for Organic

Lordy lordy lordy. Organic, schmorganic. It's everywhere. I'm getting about 20 new emails a week, proclaiming the benefits of this new preservative potion, talc-free make-up, puritanical product. I'm tired. My eyes hurt. The BRANDwagon is at buckling point. Yes, the marketeers have caught on to the fact that green is good, green is big and boy oh boy, green is where the green is. Ker-ching. Which pretty much explains the stuffed inbox. So what have I been trying? As mentioned in my last entry - Origins Organics and Jurlique. Jurlique are not new - but they have ditched the white and blue glass packaging in favour of a cleaner, fresher, self-explantory mode of packaging and product. I've used the Balancing Day Care Cream. It gets the thumbs up. It didn't do anything miraculous - but it did soothe and hydrate well. A small amount satisfied the entire face - it sunk in cleanly and didn't produce an exceptionally oily mid-afternoon result (just a bit of shine, which given that my skin lives in an artificially ventilated environment, is to be expected). The Daily Exfoliating Cream is the range's big hitter. The thing that the PRs say that they themselves couldn't live without. It's rather like the Dr Hausckha one - grainy, wholemealy, porridgey. You don't rub it in, but rather press it over skin, creating a popping suction with fingertips which is meant to draw out impurities, without scouring the skin. Hmmmmm. I've always had a thing for homemade exfoliators - things that look and feel as though you could've whipped them up in the kitchen - but experience has taught me that nothing beats a finely milled powder or an exfoliating mask such as REN's Glycolactic Skin Renewal Peel. I'm not sold on this one. My skin still had a few flakes left around the chin, which I had to buff away with a warm muslin cloth. Then there's Origins Organics. A big, new, simply packaged line that promises to be straightforward. In an interesting twist, it's printed it's organic percentages right on the front of the packaging - and it ranges from 73% in the Foaming Face Wash up to 98% in the Conditioning Hair Oil. There's no reason that organics will be any better for sensitive skin - in fact, a lot of sensitive skins flare up at first contact with essential oils - which are so often the staple of organic lines. I'm seriously prone to eczema on my body and have been using the Cleansing Body Bar for several weeks (it lasts a satisfyingly long time) and haven't seen a peep from my usual patches. It feels great whilst it's on the skin, but leaves a slightly too super-squeaky-clean feel afterwards - great though for those who hate it when their body washes leave an oily residue behind. I've yet to try the skincare - I've promised my skin a break from persistent testing - but have been using the Silky Spray Body Spritz and Conditioning Hair Oil. The former is tricky. Essential oils of clove, lavender, patchouli and thyme means that it has a very distinctive, enduring scent. Some days I love the scent - taking me back to student sex sessions in a jostick haze, but other days it makes me feel more like I've found myself in a trunk in the back of my local Oxfam. Mood dictates. It does feel mighty good though - not greasy in the slightest - and the milky texture sinks in nice n deep in seconds. The hair oil is ostensibly nothing special. It mixes sunflower, sesame and olive oil with a smattering of essential oils - peppermint is the one that stands out - and yes, it does make hair lovely and soft and shiny. But then, so would a cup of olive oil. Another thing - I'm not sure about the packaging. It's self-consciously plain. As though it's parading it's openness - at the press day I asked the PR when they'd replace the prototypes with final packaging. She told me this was it. Well, it ain't pretty, but Isuppose it ain't ugly either. And for a company that has always prided itself on clever names and cute packaging, it's very possibly a step in the right direction.

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